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Help converting an existing liquor store into a technology-based learning center for youth

The challenge

The main challenge we’d like to solve using creatives is to create a strong brand, digital presence and communications plan to effectively market the HackerHub by UrbanEd Academy, a capital project that converts an existing liquor store into a technology-based learning center for youth in the Bayview neighborhood of San Francisco.

Impact

Since 2010, the Urban Ed Academy has been addressing long-standing economic and social disparity issues by serving youth of color (specifically boys) in 3rd through 5th grade in Southeastern San Francisco. By cultivating a core partnership with San Francisco Unified School District, Urban Ed Academy  has successfully worked to increase over 500 students’ educational attainment through academic enrichment, family support, and system/community advocacy strategies. Recently, Urban Ed Academy was awarded a Google Impact Award to help build a better Bay Area and specifically to support an exciting new project to develop a “HackerHub”.

The HackerHub will serve as a technology training hub for youth in Bayview Hunters Point and create a template for a Science, Technology, Engineering, and Mathematics (STEM) ecosystem that encourages STEM education and careers in coding at an early age.

The tasks

  • Branding
    30 hours over 90 days
  • Website
    60 hours over 90 days
  • Social Media Strategy
    10 hours over 60 days
  • Video
    10 hours over 90 days

Success

Introducing HackerHub by Urban Ed Academy to the community and world via an engaging brand and communications plan that allows the team to connect positively with potential funders, community participants, partners and media by…

  • Successfully launching a cohesive brand strategy that ensures online and offline (ie building signage, decor and collateral) cohesion
  • Successfully launching a suite of digital tools including, but not limited to, a website, branded social platforms, eNewsletter template, sizzle reel, presentation template, etc.
  • Successfully employ an engaging PR strategy

More info

UEA’s Facebook Page

Let's change the world together!

Here is how to apply correctly!

  • Tell the organization why you want to volunteer your ninja skills for this project?
  • Keeping it short, what kind of stuff have you done before that's relevant to making this project come to life?
  • List all your online portfolios(website, Behance,Dribble...) or/and attached the one offline!